| World's Largest Dealer- This is
false advertising, another violation of Ohio Consumer Laws. Ricart
isn't number 1 in size or sales. AutoNation, Inc. is the US largest
and has more employees than Ricart sells cars a year. Ricart was
number 1 in a category specified by Ward's Dealer Business News. The
category appears to based on beauty pageant criteria, but not the
world's largest or most vehicles sold. According to the total sales
of Ward's top 500 & 100 dealerships, Ricart
was number 67th in the US and not number 1 in the world.
Actually, even the local Germain dealership sells more cars then
Ricart. Someone needs to tell them to change the billboard on Rt.
270 by Rt.33. This violates Ohio Consumer laws. While being 67th in
size, Ricart is number 1 in highest F
& I Dollars per average vehicle. This little figure isn't in
any of their brochures?
2) Because of Size and quantity, they can offer lower
prices-This is more false advertising, another violation
of Ohio Consumer Laws. It conveys that because they buy more
vehicles from manufacturers that they get quantity discounts. Kinda
of like buying a case of pop instead of a six-pack. The reality is
all manufacturers sell vehicles to dealers at the same cost.
Regardless of whether you sell 12 vehicles a year or 12,000.
Occasionally manufacturers offer prorated programs to dealers as a
means of increasing sales. For example, Ford may go to the the 12
car dealer and say if you sell an extra Ford in December we will
give $500 back and to the 12,000 car dealer, if you sell an extra 30
cars in December we will give you an extra $500 per car you sell
over an above that 30. This is a dealer sales incentive for ALL
dealers regardless of size that may happen once a year. There is no
quantity discount as implied in Ricart advertising for the larger
dealer's. Ricart can help with obtaining financing because of size,
however as you may have read in the "Types
of Fraud" section and the F & I dollars per vehicle, it
is roulette at its finest.
3) When in need, Call the AG- Ricart hasn't
been popped since Lee Fisher was in office (see Ricart
Legal History). The truth is, the Ohio Attorney General
delegates all automotive complaints to a mediation service run by
guess who? Give up? It is delegated for mediation to AutoCap, a
division of Ohio Automobile Dealers Association (a trade
association). Guess who who will review your complaint at AutoCap?
You guessed it, car salesman. And guess who sits on the board of
this fine establishment that the AG utilizes on behalf of Ohioans?
Mr. Ricart himself. Does it sound like a circus? It is! I have
reviewed AG complaints about AutoCap as well. When I called them,
they said they "don't deal with price issues". Later I
called again and found out "they don't keep records or let the
public see them". Many others have complained about their
blatant ineffectiveness. Don't you the reader think it is a common
sense, conflict of interest arrangement that the AG's office has
made? Hence, if you want to complain about Ricart it will be
delegated to a trade association where Ricart sits on the board. I
have no idea who made this hair brain arrangement. OK, so Ricart is
listed in the category of "Top Campaign Contributors"
to Betty Montgomery in 1997-1998
and made an even larger contribution, along with the Ohio Automobile
Dealers Association, in 1996-1997.
I still don't understand, heck, Ricart has more complaints on file
then any egg farm?
4) If you purchase/Lease a vehicle you have 3 days to
cancel the deal-Nope. That law is only if you
purchase/lease and that transaction occurred in your home.
5) Low payments advertised are better?-
Low payments mean lease. You will pay dearly for those low payments.
In the end the residual value is offset by the actual value. Who
determines that value? The Ricart appraisers usually do, and do you
think they will let fresh meat walk away if they can help it? Most
people are forced to roll over the loss into a new lease. Eventually
you will have to bite the bullet. That could be between $5,000 to
$15,000 all because two vehicles ago you wanted "low
payments." You are paying interest on the interest from a
vehicle you rented? Those that can least afford it are often the
ones that get hooked in. If you are not sure you've been had, check
out the following links. Lease
Secrets#1 Lease
Secrets#2.
6) When in a jam call Channel 6 on your side- On
each complaint form at the AG's office is a section where you
specify, "Who have you contacted about this?" I was
surprised at the number of people who contacted channel 6
investigation. Granted they hold themselves as "The
Troubleshooter", let me troubleshoot this Mr. or Ms. Reader.
Ricart is a major advertiser in the Dispatch, Channel 6, Channel 10,
and numerous radio stations in Columbus. I have called channel 6
Troubleshooter multiple times with never any call back. I have also
never seen them do a piece on Ricart despite the large volume of
calls they have received about them. Ricart, because he is a large
advertiser, has editorial powers with some local media. I have
contacted Channel 6 and the Dispatch, prior to the web site
creation, after its creation and during litigation for them to
investigate or get a equal side to the picture. They weren't
interested. When the story broke on this web page and Ricart played
the poor victim, the write up in the dispatch was next to a Ricart
ad. How's that for some unsophisticated objectivity in
reporting? In addition, factual information given to reporters by my
lawyer were never included in the news. The Ricart spin doctors have
editorial powers with most of the media in Columbus. The
dispatch's action in this case have been noted in an article by an
editor and publisher of a Law Journal. This has also been the case
with crooked car dealers and the media in other states. Save
your energy, do a web page instead.
7) Customer Loyalty is Important to Ricart? The
number of regular customers who had filed complaints leaves me
baffled. Many are from customers who have shopped there before
without any problems. I'm not sure if it is a false sense of
security that develops or its just a game of chance whether you will
be scammed. I do believe that they work on a high volume principle.
Get as many people in as possible, and customer loyalty is not a
concern. With such a high traffic rate, sales personnel get plenty
of opportunity to sharpen their skills. Organizationally, sales staff
don't do the negotiating, that is left to management. Most managers
are folks who were promoted from the sales staff rank. Hence, as
Darwin would postulate, predatory skills are both inherited as well
as taught, encouraged and supported. Those of the salesman species
who evolve, get promoted to manager. I did have opportunity to speak
at length with ex-Ricart sales personnel for this page and their
feedback to me support the Darwinian view of Ricart salesman
evolution. I am also sure that they probably have some decent sales
personnel as well who are in an aversive environment that challenges
character development. The
message here is don't count on customer loyalty.
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